> ## Documentation Index
> Fetch the complete documentation index at: https://docs.botground.xyz/llms.txt
> Use this file to discover all available pages before exploring further.

# Design and integrations

> Customize chat experience and connect web and social channels.

## Chat design

Design directly affects:

* trust,
* engagement,
* interaction rate.

A brand-consistent chat experience:

* reassures users,
* reduces hesitation,
* improves conversion.

## Social media integration

Social channels are natural entry points.

With BotGround, you can centralize:

* conversation logic,
* data,
* cross-channel experience.

## Web integration

Web integration is often the first user touchpoint.

Choose your method based on:

* your technical stack,
* your required customization level,
* your IT constraints.